Karishma Goyal

I developed the lace and embroidery direction for Sea New York's Resort 2026 collection — 15+ styles spanning Battenburg lace dresses, eyelet blouses, quilted jackets, fringed tops and beaded embroidery. From selecting the right lace technique at the mill, through embroidery development and multiple fitting rounds, to final buyer-approved samples. My role sat on the export development side: lace selection, embroidery direction, fit corrections and buyer-ready handover. The collection was reviewed on Vogue Runway.

View Process

View Process

View Process

Print engineering and embroidery development across two separate Inditex briefs — 33+ styles for Zara Home loungewear and Zara Lingerie. The challenge: translating mood board vision into artwork that survives the wash, the print bed and mass production at Zara's volume and speed. My role covered artwork development, placement checks, colour separation and sample coordination. Fabric range covered cambric, voile, poplin, linen and viscose-cotton satin.

Eyelet, schiffli embroidery and hand-painted floral conversions for LoveShackFancy's SS24 womenswear range. The brand demands a specific romantic vocabulary — everything must feel effortless even when the construction is incredibly detailed. My role covered embroidery artwork, vendor coordination and translating the New York team's direction into production-ready files for Indian manufacturing.

Print and product development for Banana Republic's womenswear range — 14 styles spanning engineered prints, all-over repeats and placement graphics, each developed with refined colourways and precise placement to translate cleanly from screen to garment. My role covered print artwork, placement checks and approval rounds with the US buying team.

Eleven original print designs developed end-to-end for Pull & Bear — from initial repeat concept through colour separation to the finished sample garment. My role was print-side development: repeats, scale, colour separation and final artwork handover. Each pairing below documents that journey: the original print artwork on the left, the production garment it became on the right.

Print

Garment

Print

Garment

Print

Garment

Print

Garment

Print

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Print

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Print

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Print

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Print

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Print

Garment

16 swimwear and resort-wear styles developed for J.Crew — delicate embroidery, textured pleating and tonal white-on-white lace work. My role covered surface-detail development, sample feedback and buyer-ready artwork handover for the US market's vacation-ready, polished aesthetic.

10 womenswear styles developed for Sézane — intricate lace embroidery, romantic silhouettes and meticulous detailing that honours the brand's Parisian-born design language. My role was export-side sample development: translating Paris direction into production-ready samples, fittings and buyer approvals across time zones.